Minimalize Your Business
You have heard of Minimalism, right? I mean who hasn’t. It’s the “thing” right now. It’s great! I got deep in the hole of burn out. Anyone know what I’m talking about? Doing ALL the things in your own online business gets overwhelming.
There have been some MAJOR shifts in my life in the past year and a lot of it affected my business right here. I started minimizing my home, which led to a whole lot of other things I wasn’t anticipating.
There are all these “experts” telling you what you MUST do to be successful, offering courses with THE things you have to do to be successful.
Now, I’m not saying there aren’t great things in all of that, but what if I told you that you really don’t need all that extra stuff to connect with your audience and build and authentic relationship with people who may just need what you have to offer? AND, those people are excited to have you help them or purchase what you have spent so much time and energy to create because they trust and know you?
Sadly, I think that a lot of us are missing the mark when it comes to this key part in business building. It’s really about relationship and authenticity.
Now, if you are still reading this and haven’t stomped off in the opposite direction, lean in friend, I think that what I am going to be sharing is going to take a huge weight off your shoulders and get you back to enjoying what you are even doing. Sound like a plan, or as my 3 year old would say, a plan Stan?
Minimalizing Your Business
Ok, let’s start here. If we were talking over coffee I would ask you to tell me about what you do. What do you love about it? What about it makes you dread having your own business? We would talk about your dreams for your business but ultimately your life. Why are you doing these things anyways? What do you hope to accomplish…. financially, personally, professionally, for your family? I would listen for the things that, when you talked about, just would light you up.
I started paying close attention to what lit me up when I was working and what tasks were literally draining the life out of me.
What about you? If you don’t know, ask someone who you talk to about what you do. They know, they have seen it. Don’t worry about all the Facebook ads, IG posts and emails flooding your inbox say that you NEED to be doing, but what do YOU really enjoy doing?
There is a line between the things that are part of running a business, obviously, but if you are like me, I would guess that most of your energy is going to doing all of those things, not what you truly love to do.
Those things have a way of finding the back burner over time.
Back to the Basics
Take a step back and get back to the basics. All the extra fluff isn’t going to do anything for you if you are burned out and frustrated. I give you permission to say no to the FB ads, delete the emails that promise to make life easier, just for now. Ask yourself some of those questions I mentioned above. I had to use a whiteboard. I wrote ALL.THE.THINGS on it. Then one by one, I erased a lot of the things that fell into one of these categories:
Didn’t fit into my vision for what I ultimately wanted to create
No longer served a purpose
Took a lot of time but had little return
Just plain and simply drained me
I felt obligated to do
Someone, somewhere “shoulded” on me that I needed to do it
This is a great place to start when you are overwhelmed, once you get the extra out of the way, you can more clearly see the areas that you need to take action in. Action is the antidote to overwhelm. Not like pointless busy action, but action that is moving you in the direction you want to go. It’s hard to figure out what that is when you have a lot of extra “crap” in the mix.
One of the amazing things about having your own brand in a business is that you get to use your unique-ness to build authentic connection. More on that in a different post!